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Business is arguably the most popular major among international students. SWOT Analysis, PESTEL Analysis, and Porter Five Forces Analysis are the most common types of business essays. Today, we'll detail the key points for writing these three types of analyses and recommend the most reliable business writing services, offering 100% original work and a full refund for grades below B-.

Business writing type

Case Study

A marketing case study requires you to investigate a business problem, propose effective alternative solutions, and use evidence to support your proposed solutions, thereby improving business management. A marketing case study typically consists of five sections: introduction, background, case evaluation, solution, and recommendations.

Marketing Report

Marketing reports are meant to convey information, but they also need to analyze and evaluate market information. A good marketing report should include: stating the purpose; providing sufficient and accurate information; clearly explaining the methods or theoretical framework you used for analysis; and making recommendations in a clear and concise manner, and justifying these actions.

Business Plan

A marketing plan is a document that guides you in implementing your marketing strategy. It should clearly outline goals and explain how to achieve them. Professors typically assign a specific company or marketing project, requiring students to develop a coherent marketing plan based on thorough research.

Memo

A memo is a form of business writing with three key characteristics. First, it's an internal document, so you need to understand your primary audience (who it's being sent to) and your secondary audience (who might read it without your knowledge). Second, a memo is short, typically one or two pages. Third, it's a common tool used by companies and workplaces.

SWOT Analysis

SWOT analysis, also known as situational analysis, was proposed in 1961 by Albert S. Humphrey, a professor of management at San Francisco University. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is widely used in the business world and is a common type of paper in business majors. It helps researchers effectively understand the strengths and weaknesses of the research subject, as well as external opportunities and threats.

So how do you write a good SWOT analysis? Using Apple as an example, SimpleTense will explain how to write this type of analysis. Many business assignments require a SWOT analysis in a specific essay or a detailed SWOT analysis of a specific entity. Today, using Apple as an example, we'll explore how to write a SWOT analysis. A SWOT analysis focuses on four elements: Strengths, Weaknesses, Opportunities, and Threats. Drafting a SWOT analysis typically uses a "田" (field)-shaped table to help you list and compare all factors.

Internal Factors: The strengths and weaknesses represented by SW are internal factors, corresponding to the characteristics of the research object itself.
Strengths:
What are Apple's strengths?
What does Apple do better than others?
What unique resources does Apple have?
Does Apple have a better team and stronger execution capabilities?
Does Apple have better hardware?
What is Apple's unique selling proposition?

What weaknesses
can Apple improve?
What problems should Apple avoid in its development?
What factors might cause Apple to lose its advantages?

External factors: Opportunities and threats, represented by OT, are external factors, representing the influence of external forces on the research object.
Opportunities
are actually advantages in another sense. If a company can seize opportunities and turn its weaknesses into advantages, it can be said to kill two birds with one stone.
What opportunities does Apple face?
What trends are currently favorable to Apple's development?

What external obstacles does Apple face? What
threats does its competition pose?
Is the quality of Apple's products and services consistently high?
Does the rapidly changing external environment pose a threat to Apple's growth?

After analyzing the above content, we can have a detailed understanding of our research object. More importantly, based on the analysis results, we can put forward some corresponding suggestions or development strategies.

PESTEL Analaysis

PESTEL Analysis, also known as the PESTEL model or macro-environmental analysis, is an effective tool for analyzing the macro-environment. PESTEL is a methodology for investigating external factors influencing an organization. Each letter in the PESTEL model represents a factor, which can be divided into six major categories: political, economic, sociocultural, technological, environmental, and legal.

Political factors
require consideration and analysis of the actual and potential political influences on an organization's operations, as well as relevant policies, laws, and regulations. Examples include government regulation and deregulation; government procurement scale and policies; and special tariffs.

Economic factors
include consideration and analysis of the organization's external economic structure, industrial layout, resource availability, economic development level, and future economic trends. Examples include interest rate economies of scale, consumption patterns, government budget deficits, labor productivity levels, and stock market trends.

Sociocultural factors
involve considering and analyzing the historical development, cultural traditions, values, education levels, and customs of the society in which the organization operates. Examples include changes in national and corporate demographics, lifestyles, public moral values, and attitudes toward environmental pollution.

Technological factors
encompass not only revolutionary inventions but also the emergence, development, and application prospects of new technologies, processes, and materials relevant to a company's production. For example, consider the technologies used in production and operations, their importance to the company, and the technologies used in purchased raw materials and components.

Environmental factors
involve analyzing the interactions between an organization's activities, products, or services and the environment. Examples include: company profile (number, scale, structure, distribution); development trends of the industry and related industries (starting, exploratory, lagging behind); and the impact on related industries and other industries.

Legal factors
require an analysis of the impact of a comprehensive system of external laws, regulations, judicial practices, and citizens' legal awareness on an organization. Examples include: global conventions; basic laws (constitution, civil law); labor protection laws; company law; and contract law.

When analyzing the background of a business group, these six factors are usually used to comprehensively analyze the current problems it faces.

Porter Five Forces Analysis

Porter Five Forces Analysis, also known as the Five Forces Analysis, is an analytical framework proposed by Michael Porter to define the attractiveness of a market. Porter believes that the five forces that influence market attractiveness are composed of dimensions that closely impact a company's customer service and profitability. Any shift in these forces can potentially induce companies to exit or enter a market.

This type of analysis will need to be written through the following five aspects:
The bargaining power of customers
needs to mainly consider factors such as buyer purchase volume, price sensitivity, and profit requirements.

The bargaining power of suppliers
needs to consider the following factors: how suppliers convert costs, whether there are substitute inputs, supply volume, etc.

The threat of new entrants
needs to consider the following factors: current economies of scale, funding needs, distribution channels, customer service's recognition of the brand, government policies, etc.

The threat of substitutes
requires consideration of factors such as buyers' substitution preferences, relative prices of substitutes, and conversion costs.

The threat from existing competitors Competitive rivalry
needs to consider the following factors: industry growth, fixed costs, whether there is differentiation, etc.

Specifically, using the Five Forces Analysis to analyze industry structure requires analyzing the relevant industries by analyzing product range and geographical scope; analyzing the relevant roles represented by the five forces one by one and classifying them into different categories; further analyzing the structure of the entire industry; considering whether the analysis results are consistent with the current and future industry profit levels; and considering the recent changes in each force and possible changes in the future.

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